search engine optimization management (SEO) is currently one of the main prerequisites to ensuring a good stability for online businesses in their niche, as it can help achieve the visibility needed to stay ahead of the competition in both B2C and B2B markets.
For some businesses (particularly the small and medium-sized kind), the most convenient way to gain access to SEO services is through an in-house expert, or a small, compact team of consultants. However, for the larger and more ambitious businesses out there, hiring a multifaceted SEO agency is the way to go, since doing so typically ensures them a higher level of expertise and broader insight with respect to their particular needs and goals. Still, since not all SEO agencies in the market offer the same quality of service and ROI results, to make sure you will end up hiring a solid provider, consider guiding your decision based on the following tips:
1. Look for an SEO agency that is willing to present you with concrete examples of multiple feasible optimization techniques.
Since every client’s needs in terms of SEO are unique, it is crucial to find a provider that is capable to adapt its services to your exact needs, requirements and expectations. If your agency is capable to exemplify exactly how they would normally approach your project based on your own input and their own preliminary analyses conducted using the data acquired from your website, then chances are you have come across a competitive provider worth hiring.
2. The SEO agency you choose should be able to maintain close collaborations with your developers, content teams, as well as other agencies.
Ideally, the agency you hire should act like an extension of your own team. Besides being a homogenous group in its own right, an eligible SEO agency should be able to work closely with tech teams, creatives, as well as PR, display agencies, and so on.
3. Opt for an agency that is capable to offer you both standardized and highly customizable solutions.
An SEO agency that is familiar with your niche of activity can be useful for many reasons. For instance, a provider that matches the said profile may provide you with valuable insight on your competitors, may point you towards proven keyword strategies, or may help you find suitable link exchange partners more quickly. However, you will need to make sure that the SEO solution presented to you can be customized to accommodate the individual characteristics of your business.
4. Avoid SEO agencies that restrain all the link building within a network of their own websites.
Any agency that places too much of an emphasis on “internal link building practices” should be best avoided. There are countless examples of websites that link out solely to customers of the same SEO agency, and this definitely isn’t a desirable aspect in a link building campaign. In most situations, it is far better to use a number of different methods to generate links rather than just one, especially if this happens to be the method mentioned previously.
5. Opt for an SEO agency that promises complete transparency in the way they work.
If you can identify a provider that has no problem showing you exactly how they approach their link building, examine indexing issues, evaluate competitor site profiles, etc., you will have the guarantee that no issues will ever be handled behind your back and that the agency will only stick by safe and effective white hat techniques.